Foodies rejoice… Fairway announces new Kips Bay location!
The first thing I should tell you, just to establish my bona-fides, is this: I love food shopping. Grocery stores, butchers, greenmarkets, bakeries, “specialty stores”, the weekly fleas and fairs, all of it. I go out to buy food at least three times a week. Sometimes four or five times.
So over the last 30 or so years of living in NYC, I’ve put in many, MANY hours of food shopping, in many different neighborhoods, and, as such, have very strong (and, as it happens, very correct) opinions about where to go for which sort of products. And in the end, one thing is clear: the best place to buy groceries of all kinds in New York City, is Fairway.
Yes, Trader Joe’s is excellent for certain items, like salty snacks, cookies, and bread; and Whole Foods is a solid “Plan B” for produce, staples–especially the 365 house brand–and meat; and you can’t beat the greenmarkets for in-season fruits and veggies, as well as certain specialty items (pro tip: Fridays in Union Square, get the breakfast sausages at Flying Pigs Farm, anything and everything at the Queens County Farm booth); and if your local bodega has a large selection of ice cream AND still charges only five bucks a pint, you’re golden.
That said, Fairway offers all of the above, plus a lot more, usually at lower prices, and often better quality. The deli, the cheese section, the olive oils, the coffee, the fish counter, the meat, the well-selected groceries, the mountains of produce, it’s all great, and it all moves, so you know everything’s fresh.
For years Fairway has been a godsend to residents of Upper West Side apartments, as well as Morningside Heights, Manhattanville and Hamilton Heights residents who visit their Upper Manhattan location. Sure, people kvetch about the crowds, but why do you think there’s so many people shopping there? Because it’s bad? No, of course not.
A few years ago Fairway moved out to Red Hook, pleasing Brooklyn residents (with cars), and last year Fairway changed the way residents of Upper East Side apartments go about their food-shopping lives, opening a mega-store on 86th Street, though as DNAInfo noted, the crowds and sidewalk-clogging deliveries have dismayed some Yorkville locals.
Anyway, the exciting recent news: a new Kips Bay Fairway is coming, to 30th Street and Second Avenue, opening as soon as this coming November! For residents of Kips Bay apartments, this is a total game-changer and, for me at least, reason enough to take a second or third look at any rental apartment in the general area.
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