NYC’s best chocolate can be found, in this writer’s opinion, at Mast Brothers bigger and better tasting room in Williamsburg.
These days every specialty grocer in town has racks and racks of artisinal chocolate bars, whether imported (Vosges never disappoints) or local (Lidda Bit is always a treat). Chocolove, Chocolate Bar, Tazo, Art Bar, Michel Cluizel, Fine and Raw… the list is nearly endless, and most are really, really good.
That said, there can be only one “best NYC chocolate”, and after trying them ALL (not really… but pretty close) I’d have to say that the Brooklyn-based Mast Brothers Chocolate, the city’s original true bean-to-bar operation, is still the absolute most amazing chocolate out there.
You can get Mast Brothers chocolate bars at lots of different gourmet shops and such, and they’ve even branched out a bit into the baked goods market (the Mast Brothers Double-Chocolate Cookie at Blue Bottle Coffee comes to mind).
And, of course, you can get variety packs of bars on the Mast Brothers Chocolate online shop, though it’s a “blind” sampling, meaning you can’t choose which five, or ten, bars you (or your gift recipient) will receive.
But really, if you want the full Mast Brothers Chocolate experience, go to their huge newish factory / tasting room / storefront on North 3rd Street in Williamsburg. Because it is total chocolate heaven.
The Mast Brothers Chocolate Williamsburg storefront has an extraordinary variety of their insanely intense chocolate bars, all single origin (meaning only one type of cocoa bean is used in each bar); all at least 70% cacao (meaning it’s crazy, deliciously dark).
You can get just straight-up Mast Brothers chocolate bars made of beans from Peru, Papua New Guinea, or Madagascar among many others; you can get “flavored” Mast Brothers Chocolate bars such as Pecan and Maple, Maine Sea Salt, Dried Cranberry, and Stumptown Coffee. There are always tons of free samples available, as well as freshly-baked cookies and hand-rolled truffles to eat right away.
And if you think $7 is a lot to pay for a chocolate bar, consider this: you really only need two or three squares from one of these beauties to satisfy your craving, so really, per serving, it works out to be about the same price as a wolf-it-all-down-at-once Hersey’s or whatever. Located on North 3rd Street between Berry and Wythe, in Williamsburg, Brooklyn.
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