- Renters Guide
- For Owners
Marketing Real Estate Worldwide Begins with Good Targeting
Effective international real estate marketing depends upon your ability to target people abroad for lead generation, especially when you're going after high-end prospects. Marketing real estate worldwide with Urban Edge helps you find clients abroad with proven, cost effective methods that generate qualified leads.
Global Real Estate Marketing Targeted to Country-Specific Websites
International real estate marketing works best when your message is highly targeted. That's why Urban Edge works with the major global real estate portals, posting both compelling, detailed real estate listings as well as attractive owner advertising.
To maximize your international real estate marketing effectiveness, Urban Edge only uses local and regional websites that feature listings under the heading "properties abroad".
Search Engines and International Real Estate Marketing
Your global real estate marketing efforts will really come alive with Urban Edge's experience and expertise working with country-specific search engines, as well as with the more commonly used Google and Bing networks of international search sites, such as "Google UK". Marketing real estate worldwide through native-language search engines tends to be more effective for high-quality lead generation.
Marketing Real Estate Worldwide: A Look at Landing Pages
Global real estate marketing works best, we have found, when we drive your prospects to language-specific landing pages. If you're targeting buyers from Japan, for example, links to your site should land prospects on a specially designed "home page" written in Japanese.
One of the biggest keys to successful international real estate marketing is to make your buyers feel comfortable; to show your prospects that they can trust you, and that you know and understand their needs. Renting or buying - creating a home--thousands of miles from one's native country can be a stressful process for many people, but you can help make it less so with Urban Edge. Making your prospective international real estate market feel "at home" on your website is the first step in forging a successful relationship with your potential clients.
Tracking the Results of Your Overseas Real Estate Marketing Campaigns
Your web-based international real estate marketing efforts are no different than your print campaigns: like all of your marketing activity, your global real estate market leads must be carefully tracked back to their source. When the hits start pouring in, it is important to know how each prospective buyer heard about your properties. This way you can tell where each visitor--and, more important, each renter or buyer--comes from, and so whether the return on investment is meeting expectations.
Urban Edge has both the industry experience as well as the technical savvy to ensure that your international real estate marketing dollars are well spent.